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What’s Next is a cultural trends report published by Richard Watson, a futurist speaker, author, and scenario planner. Richard has written five books on societal trends and the impact of technology and has given over 200 talks to various organisations throughout the world.

The What’s Next report has been published since 2004 and each issue offers concise commentary on some of the drivers of change within the macro-environment and speculates about future risks and opportunities. The current issue of the report, as well as recent issues, are available free of charge on this website. If you’d like to receive copies just subscribe with an email address and Richard will send you each new issue. The report is produced between once and twice a year.

View the current issue of What’s Next.

You might also like to check out Richard’s Top Trends Blog (produced since 2004).